Known for our expertise in the automotive category, Thunder Studios was the home for two national auto spots that debuted during Super Bowl 50.
The first, the Defy Labels campaign for the Mini Clubman nameplate, features an ensemble cast of icons speaking about the labels they’ve overcome and even embraced on their paths to success. You can see the entire campaign here: Mini Commercial
The second, the What He Said campaign for the Acura NSX nameplate, is set to Van Halen’s “Runnin’ With The Devil.” Front man David Lee Roth howls and wails in an isolated vocal track to the car’s unveiling that you can see here: Acura Commercial
CBS charged as much as $5 million for a 30-second spot during this year’s telecast, and the two spots collectively have over 20MM views on YouTube.
