Shot on Stage 3 back in January, directors Karim Zariffa and Nico Kasakoff of production company 1stAveMachine have joined forces with Saatchi & Saatchi LA to highlight the features of the 2018 Toyota Highlander through a panoramic series of set pieces and scenarios (Ads of the World, 2018). 360° Video Advertising speaks to the millennial, who seeks to feel he or she is in control when it comes to advertising. Crafted individual vignettes showcase specific features such as 295 horsepower, seating for up to 8, rain-sensing wipers and 83.7 cubic feet of cargo space, but it’s up to the viewer to decide what they do and do not want to spend time on (within the 3 minute and twenty second duration of the clip). According to Zariffa, the 360 platform provides the ideal solution to engage an audience. “It allows the viewer to be more immersed in the message, asking them to discover the features for themselves, as if they were controlling the commercial. So it’s a more engaging solution than a traditional video format” (Ads of the World, 2018).
See the 3D interactive 360 ad spot below
Advertising Agency: Saatchi & Saatchi, LA, USA / Art Director: Regan Jackson
Production Company: 1stAveMachine / Directors: Karim Zariffa, Nico Kasakoff
Partner / Executive Producer: Sam Penfield / Executive Producers: Peter Repplier, Michaela Mckee, Lisanne McDonald
DoP: Ryan Carmody / Line Producer: Jeff Trenner
1st AD: Ryan Ramos / Head of Post Production: Christos Mountzouros
Post Supervisor: Barry Gilbert / VFX Supervisor: John Loughlin
Gaffer: Chris Tonkovich / Key Grip: Leo Lbanez
